nap
Name, address and phone — the three fields everything else corroborates. Which differences between listings are real problems and which are noise.
5 posts · all writing →
Why we built Placemark instead of paying for a listings service
The listings are yours. That is the whole argument, and it has costs.
Citations go stale, and nobody notices for years
Citation work is treated as a project. It is maintenance.
What to do when a client changes address
The move is easy. The forty listings still showing the old address are not.
Duplicate listings are the most expensive local SEO problem nobody notices
Both listings look fine on their own. That is exactly why this goes unnoticed for years.
What actually counts as NAP inconsistency
"Street" versus "St" is not the problem. Two different phone numbers is.