citations
Getting a business listed accurately in the places that matter, keeping those listings correct as things change, and knowing which directories are worth the afternoon.
9 posts · all writing →
Citations go stale, and nobody notices for years
Citation work is treated as a project. It is maintenance.
What to do when a client changes address
The move is easy. The forty listings still showing the old address are not.
Duplicate listings are the most expensive local SEO problem nobody notices
Both listings look fine on their own. That is exactly why this goes unnoticed for years.
How to choose Google Business Profile categories
One field decides most of what a profile can rank for. Most people pick the broad one.
Local links that aren't directories
The best local links are membership-gated, which is exactly why they are worth having.
What actually counts as NAP inconsistency
"Street" versus "St" is not the problem. Two different phone numbers is.
Do nofollow citations help local SEO?
Yes, but not for the reason you are measuring.
Taking over a client's listings when nobody knows the passwords
The previous agency is not answering emails. Here is what actually works.
Which citations actually matter, and which are a waste of an afternoon
Ten listings done properly beat a hundred submitted to directories nobody has opened since 2009.