duplicates
Two profiles for one business splits its reviews and its ranking signal. Finding them, telling them apart from a second location, and merging without losing reviews.
3 posts · all writing →
Citations go stale, and nobody notices for years
Citation work is treated as a project. It is maintenance.
What to do when a client changes address
The move is easy. The forty listings still showing the old address are not.
Duplicate listings are the most expensive local SEO problem nobody notices
Both listings look fine on their own. That is exactly why this goes unnoticed for years.