google business profile
The listing everything else exists to support. Categories, claiming, address changes, and the ways a profile quietly stops working.
5 posts · all writing →
What to do when a client changes address
The move is easy. The forty listings still showing the old address are not.
Duplicate listings are the most expensive local SEO problem nobody notices
Both listings look fine on their own. That is exactly why this goes unnoticed for years.
How to choose Google Business Profile categories
One field decides most of what a profile can rank for. Most people pick the broad one.
Taking over a client's listings when nobody knows the passwords
The previous agency is not answering emails. Here is what actually works.
Which citations actually matter, and which are a waste of an afternoon
Ten listings done properly beat a hundred submitted to directories nobody has opened since 2009.